This session explores how strategic garden merchandising can transform casual shoppers into loyal customers through the eyes of a leading grower team. By understanding consumer psychology and using creative plant displays, retailers can spark curiosity, inspire imagination, and drive conversions. Attendees will learn how to design engaging plant spaces that tell stories, highlight seasonal trends, and create emotional connections with buyers. Practical ideas will be shared on layout, color use, sensory appeal, and thematic displays that not only attract attention but also encourage purchase decisions. The session will provide actionable insights for garden centers looking to elevate their merchandising approach and maximize sales.
Registration is required.
Cost: $75 in advance, $90 after January 6
CEUs: This workshop qualifies attendees to earn 1.5 FNGLA CEU credits.
