Tampa Convention Center
January 18-20, 2023


Show Floor Hours:

10 a.m. - 5 p.m. Wednesday, Jan. 18
9 a.m. - 5 p.m. Thursday, Jan. 19
9 a.m. - 2 p.m. Friday, Jan. 20

Workshop 15:

How to Offer a Better Customer Experience by Enhancing Traffic Pattern Design


When: 1 -  2:30 p.m. (EST) Thursday, January 19, 2023

Where: Tampa Convention Center

About Workshop: Every space in your garden center affects the way your customers feel about their shopping experience. Today’s customers are conditioned on what to expect from any store’s physical and visual environment. Do you know what they expect? Is your garden center designed to meet their expectations? Garden center design, like all successful retail environments must start with proven functional principles. No amount of great merchandising or quality product display will overcome dysfunctional facility layout. To ensure you are providing your customers with a desirable shopping environment you may need to rethink their shopping environment at your center. Robert will share what you need to know to improve your center’s layout. You will learn key aspects of spatial design, layout principles and the integrated relationship of shopping space design.

Speaker Bio:Robert Hayter offers site planning, evaluation, and renovation services exclusively to independent retail garden centers. Robert has spent 32 years helping garden center owners develop or enhance the function, appearance, physical security and "shop-ability" of each site and its facilities. His goal is to achieve the maximum sales potential, create ease of shopping, improve operations, and produce a pleasant and attractive location for customers. Emphasis is placed on the sales areas of the garden center to create product-merchandising flexibility, ease of stocking and better customer access. Robert Hayter offers solutions in the areas of arrival and parking, layout, receiving, and product display fixtures. The firm is available for on-site consultations services to The Group clients addressing new or redo property and facility upgrades. Robert Hayter will provide insight into construction issues, answer costing questions and interpret retail shopping trends.

Registration is required.

Cost: $75 in advance and $90 on site. 

CEUs: This workshop qualifies attedees to earn 1.5 FNGLA CEU credits.