Tampa Convention Center
January 18-20, 2023


Show Floor Hours:

10 a.m. - 5 p.m. Wednesday, Jan. 18
9 a.m. - 5 p.m. Thursday, Jan. 19
9 a.m. - 2 p.m. Friday, Jan. 20

Workshop 13:

Cultivate Customers With SMS | Text Marketing 101


When: 9 -  10:30 a.m. (EST) Thursday, January 19, 2023

Where: Tampa Convention Center

About Workshop: Customers have learned over the past couple of years to expect text marketing to be provided by businesses (don't make them dig around in email boxes). This session is key for both e-com and brick and mortar retailers. While the benefits of SMS and basics of SMS for marketing are basically the same for online and in-store retail, you will learn how to implement them faster and easier, understand why and when to use SMS and how to engage your customers.

Speaker Bio: Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients. For 14 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience. Katie has a B.S. in horticulture from Purdue University and an M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States. Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences.

Registration is required.

Cost: $75 in advance and $90 on site. 

CEUs: This workshop qualifies attedees to earn 1.5 FNGLA CEU credits.