Tampa Convention Center
January 18-20, 2023


Show Floor Hours:

10 a.m. - 5 p.m. Wednesday, Jan. 18
9 a.m. - 5 p.m. Thursday, Jan. 19
9 a.m. - 2 p.m. Friday, Jan. 20

Workshop 9:

Marketing at the New Speed of Commerce


When: 1 - 2:30 p.m. (EST) Thursday,  January 19, 2023

Where: Tampa Convention Center 

Marketing at the New Speed of Commerce Industry - and life - has changed since the advent of social media and the boiling pot of the worldwide pandemic. Commerce is moving faster than ever before and businesses need to equip themselves with the tools to move with it. Join Peter Wigren from marketing research company Simple spring, Katie Dubow from Garden Media Group and LaManda Joy from Great Grow Along to discuss how data, trends and education are leading the way in this new fast paced world - and how to not burn yourself and your staff out keeping up.

Speaker Bios: 

Katie Dubow is president at Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry. Author of the annual Garden Trends Report, Dubow travels the world scouting and presenting garden trends to audiences from Italy to Chicago. Dubow is a guest host on QVC for Cottage Farms, judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from the Association of Garden Writers, vice-chair of the Pennsylvania Landscape and Nursery Association, and an awarded member of the 2018 Forty Under 40 from Greenhouse Product News. Previously, she worked at CBS Studios in New York City and was a public relations & marketing manager at Monet Jewelry. Katie received a degree in communications from Northeastern University where she was also a Division I rower on the crew team. Dubow lives and gardens in West Chester, PA with her husband, two daughters, one dog, and six chickens. Find her in the garden with her children, practicing yoga or dancing to Zumba. Her goal is to convince people that brown thumbs can, in fact, be turned green.

Peter Wigren:  is the CEO and founder of Simple Spring, LLC. a market research firm dedicated to providing small businesses in the garden and lifestyle sectors the access to data - and its interpretation - to thrive in an increasingly competitive retail environment. A technologist, US Patent holder, consultant and entrepreneur, Peter believes that data can tell a story that makes the small business owner’s role more streamlined, more informed and more profitable.

LaManda Joy is an author, speaker, master gardener and a firm believer that the world is a happier place with more gardeners in it. She is the founder of the award winning Chicago-based nonprofit food gardening education program, Peterson Garden Project, and the author of Start a Community Food Garden: The Essential Handbook (Timber Press.) LaManda frequently speaks on the importance of community and gardening education across the country in both public and business settings. She is co-founder of the Great Grow Along - a free virtual garden festival dedicated to bringing together the worldwide community of gardeners with great education, connection and joy.

Registration is required.

Cost: $75 in advance and $90 on site. 

CEUs: This workshop qualifies attedees to earn 1.5 FNGLA CEU credits.


Peter Wigren

Peter Wigren

Simple Spring

LaManda Joy

LaManda Joy

Great Grow Along