Overview:
When: 10:45 a.m. - 12:15 p.m. (EST) Thursday, January 19, 2023
Where: Tampa Convention Center
Why should you care about trends? It’s simple. Trends drive consumers and consumers drive sales. Once again, TPIE ’23 is the place to learn about new trends, stay relevant and grow your business. Join Katie Dubow, global trendspotter, president of Garden Media Group and QVC guest host, in this informative session. Katie will outline the seven 2023 Garden Trends, including the color of the year, and offer tips on how to apply each trend to your own business. Garden trends are more important than ever to guide us in uncertain times and give us hope. When you’re ahead of the curve, your company becomes a trendsetter and you become the go to place for what’s new – whether you are a breeder, grower or retailer.
Speaker Bio: Katie Dubow is president at Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry. Author of the annual Garden Trends Report, Dubow travels the world scouting and presenting garden trends to audiences from Italy to Chicago. Dubow is a guest host on QVC for Cottage Farms, judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from the Association of Garden Writers, vice-chair of the Pennsylvania Landscape and Nursery Association, and an awarded member of the 2018 Forty Under 40 from Greenhouse Product News. Previously, she worked at CBS Studios in New York City and was a public relations & marketing manager at Monet Jewelry. Katie received a degree in communications from Northeastern University where she was also a Division I rower on the crew team. Dubow lives and gardens in West Chester, PA with her husband, two daughters, one dog, and six chickens. Find her in the garden with her children, practicing yoga or dancing to Zumba. Her goal is to convince people that brown thumbs can, in fact, be turned green. Follow along @KatieGMG and on Facebook at KatieGardenGirl
Registration is required.
Cost: $75 in advance and $90 on site.
CEUs: This workshop qualifies attedees to earn 1.5 FNGLA CEU credits.