When: 1 - 2:30 p.m. (EST) Wednesday, January 18, 2023
Where: Tampa Convention Center
Marketing, service and creating a customer experience are all critical parts of any successful business. But what is it that really sets your company apart from the competition…in an unusual way, post crisis? When your customers talk about your business, what is the first thing they now say to describe your business? Discover simple things that you must do to cement your brand in your customers’ mind. Ask yourself, “Is my team part of my brand and how can I make that impression one that lasts and spreads? Learn how creating and marketing a “Contagious Experience” for your customers will drive them to your business the first time—and then encourage them return and spread the word along the way.
Speaker Bio: Anne Obarski: As founder of Merchandise Concepts, Anne's "Retail Snoops" program extensively researches all aspects of customer service. She's gathered priceless knowledge after mystery shopping in more than 2,000 stores and businesses over 15 years. Through that research, whether from fast-food restaurants or Fortune 500 companies, Anne developed a laser focus in actual customer service experiences that she used to author and co-author the following content rich books:
- Conversations on Sales and Customer Service
- Surprising Secrets of Mystery Shoppers
- Make Your Business CONTAGIOUS
- Make Your Customer Service CONTAGIOUS - for garden centers
- Make Your Customer Service CONTAGIOUS - for retail stores
She knows what works and what doesn't. Driven by 30 years of experience, Anne shares her wisdom designed to motivate you to take a deeper look at what your customers go through every day. Anne is an award-winning speaker and has been a member of the National Speakers Association and the Global Speakers federation since 1996. When she's not speaking, traveling, or consulting with business leaders, you can find her on the golf course, playing with her two grandchildren or searching for new ways to cover anything in chocolate.
Registration is required.
Cost: $75 in advance, and $90 onsite.
CEUs: This workshop qualifies attendees for 1.5 FNGLA CEU credits.