Green Connector  

  • Booth: 130

Welcome! Thank you for visiting my online booth.

I’m Martha Kastelein and I would like to be your Green Connector. For almost twenty years I’ve worked in our family business in the international floral industry. Now I’m excited to take the step to entrepreneurship. Moving forward, I will be working independently. I'm based in The Netherlands and I can offer you a wide range of services in the floral business.

From an early age I’ve learned that you achieve your goals by working hard, and that values such as reliability and honesty are keys to success in life. I have an extensive global network and experience in areas such as international product sourcing & development, importing & exporting hardgoods, visiting international trade & trend shows and managing a production factory.

The services I offer you vary from representing your company in Europe, to market researchtrend spotting and hands-on services.

Please contact me. I’d be happy to discuss with you how I can help your business.

Martha Kastelein


Supporting your floral business in Europe

 Press Releases


    Nieuwkoop, January 11, 2021

    Green Connector

    In January 2021, Martha Kastelein started Green Connector. With her new company she will be supporting growers around the world. By keeping her clients up to date with the latest trends and developments, and by offering (hands-on) services in Europe to clients worldwide. There appeared to be a great need in the industry for someone in Europe to connect the dots. With her many years of experience, Martha is able to meet this demand.

    She came up with the idea for Green Connector because she saw that growers worldwide do not get around to certain tasks, due to distance or lack of time. This varies from visiting trade shows or suppliers to market research and practical matters, such as exploring new products or coordinating shipments. "My roots are in the floral industry, so I know what it is like." With her many years of experience – in the family business Pottery Direct – she knows all the ins & outs of the flower and plant sector.

    Up to date with the trends

    A special aspect of Green Connector is that Martha cooperates with a number of trend forecasters. As in any industry, it is important to know how the market for flowers and plants is developing and what future changes are coming. Everyone has busy schedules and for most it’s difficult to find the time to read up on trends or visit trend shows. That is why Martha offers them a Trend Boost subscription to stay connected with the trends and so that they can easily implement the hands-on tips in their business. The flower and plant sector is already responding enthusiastically to Martha Kastelein's initiative.


  • Trend Boost Subscription
    It’s important to know which trends are playing an important role in our industry and in which direction these trends are headed. Which trends will complement your business or your brand....

  • It’s important to know which trends are playing an important role in our industry and in which direction these trends are headed. Which trends will complement your business or your brand?

    My annual Trend Boost Subscription, in cooperation with renowned trend forecaster Marie-Gon, serves as a trend guide for you and your team. Our independent view on the trends, both at wholesale and retail-consumer level, will inspire you!

    You will receive:

    • A monthly trend boost e-mail: ‘Discover the Trend’
    • Two times per year: ‘Global Floral Trends’ magazine
    • Two times per year: webinar with trendwatcher Marie-Gon
    • Inspirational photos

    Please find the subscription details in the fact sheet (pdf). Or contact me and I’ll be happy tell you all about the Trend Boost Subscription.