Broward County Convention Center
Ft. Lauderdale, Florida

TPIE Elevating Expectations Session: What's Causing House Plant Fever?

Katie Dubow

Katie Dubow

Garden Media Group, Kennett Square, PA

Mason Day

Seth Reed

GrowIt!, Chicago, IL

Ellen Wells

Ellen Wells

Ball Publishing, Chicago, IL

WHEN: 3 p.m. Thursday, January 23

WHERE: Broward County Convention Center

The National Horticulture Foundation offers a bonus to your TPIE experience with a special session.

Overview: Think houseplants are nothing new? Then why were over 30 percent of houseplants purchased by millennials in 2018? Is it the ability to connect with nature, the responsibility of caring for a living thing, or connecting with the plant tribe which drives this houseplant fever?

Join a panel of industry experts to find out. Discuss what’s driving the growing trend in houseplants, how the industry can embrace it and how to keep the momentum going.

About the Speakers:

Katie Dubow is creative director at Garden Media Group, a public relations firm which specializes in the home and garden industry. Author of the annual Garden Trends Report, Dubow travels the world scouting and presenting garden trends to audiences from Italy to Chicago.

Seth Reed co-founded GrowIt! The Plant Community to give consumers a digital resource for plant help that didn’t exist as well as provide a new consumer insight tool to the industry. Prior to that he held a sales and marketing role at Ball along with a supply management role. His extensive work in the industry and experience with growers and garden centers across the country give him a unique point of view that is needed for any consumer-related conversations. 

Ellen Wells is a freelance writer and editor for GreenProfit. With her master’s degree in horticulture from Cornell University, Ellen applies her knowledge of the green industry with her love of storytelling into the perfect retail communications package. She also keeps readers up to date on the world of tropicals with her bimonthly newsletter, Tropical Topics.

TPIE’s Elevating Expectations Session is included with your TPIE trade show admission badge.

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